Why
My Search Works For You
Credibility
If the owner doesn't know who I am, it's easy to check
me out before he tells me he might be willing to sell his company.
First
On Scene
Because I am in constant contact with owners, I am first
on the scene when they decide to sell. This puts you ahead of buyer competition
and gets you the right of first refusal.
Experience
An owner expects to hear certain things in a certain way. If he doesn't hear what
he expects, he becomes suspicious or loses patience. I know what to say and when
to say it.
Fewer Mistakes
I think you will agree
that you'll probably make more mistakes than I will.
Time &
Resources
I, and my associates, have the time to work for you. It's
our job. We're efficient, because we have a databank of owners and sources of
referral. We work from proven communication scripts. We know when to make contact
and what to say.
I'll Be Around Tomorrow
The seller
knows I survive on my reputation. He knows I'll be around long after you (if you
don't buy his business). The way he treats you and me determines whether I will
introduce him to another buyer if you decide to "pass" on his business.
Sellers Don't Like Paying a Business Broker
Without
you and me, the seller may have to resort to paying a broker 10-12% or more of
the value of his business to market it. The minimum fee ranges from $10,000 to
$50,000. I've never met an owner who wouldn't like more money in his pocket.
I Motivate
An owner needs continuous motivation to
sell. Like you, he is busy. He has to add the task of selling his business to
everything else he does. An owner also needs to know a fair offer when he sees
one. I help him understand the risk he incurs if he delays his sale or decides
to "shop" his company among multiple buyers. A seller believes me when
I say I know how to minimize his effort to sell, and I represent a buyer who intends
to make a fair offer.
I Don't Take Advantage
Owners
need to know they won't be taken advantage of. Confidentiality is vital to them.
I can prove I have a history of fair dealing. My reputation transfers over to
you.
I Court the Owner
Few owners blurt out that
they're open to the idea of selling their business. Even if they want to sell,
they fear being for sale. Trust and rapport precedes disclosure.
Answers
As a buy/sell expert, I can answer some of the seller's questions. This is
important, because I can forestall him from seeking the advice from advisors who
might have been useful to him in operating his business, but who do not know enough
about how to sell it (and may act as a deal-killer).
Impartiality
A seller will suspect everything a buyer says to be primarily beneficial
to the buyer, probably at the seller's expense. When I say something is "normal"
that my buyer wants or offers, the seller will give me the benefit of the doubt,
then seek confirmation from his personal advisor before judging the merit of the
request or offer.
Reality
I bring reality to the
seller. If his advisors are not competent, I suggest replacements. If his asking
terms are out of line, I explain why. If he stalls, I show him the cost of delay.
If my buyer can't make his case to a seller, I do it for my client.
Advocate for the Deal
Buyers and sellers come and go. A
good deal lasts. It's beneficial to everyone. I am an advocate for a win-win deal,
so the seller gets paid the full price when he finances the buyer, and the buyer
gets a good return on investment. (I also keep in mind that today's seller might
become tomorrow's buyer, and a buyer someday will be a seller. I want to be of
service for a long time.)
Warriors at Battle
No
matter how much you know, no matter how prepared you are, no matter how aggressive
you can be, when you go onto the buyer/seller battlefield you compete against
people who have battlefield experience or who have experienced advisors. You do
not want to enter this arena without being prepared. What do you think goes through
a seller's mind when I show up with a trained buyer the day he is talking to a
lone-wolf buyer, someone who has not purchased several businesses? Sellers want
to sell their business therefore they prefer to deal with buyers who know the
process.
I Can Spot a Fake
It's surprising how
many owners pretend to be for sale, so they can test the market for their business,
learn about its value, and glean free management advice from hopeful buyers.
More Owners Know Me than Know You
Given a choice, most
people prefer to do business with people they know. I add to your legitimacy.